Case Study: Planetarians drives traffic and raises awareness with JustReachOut

Planetarians lands ABC News and New York Times exposure with JustReachOut

Planetarians, a company that upcycles sunflower oilcake into high protein chips, faced significant challenges gaining media traction and awareness for their innovative food product. Despite hundreds of email pitches, founder Aleh Manchuliantsau found his outreach efforts were being rejected and ignored by journalists. After an expensive PR agency also failed to deliver results, he turned to the DIY PR platform and training from JustReachOut to address this challenge.

JustReachOut provided Planetarians with targeted media search tools and training on how to craft effective pitches and think like a journalist. With this solution and help from the JustReachOut team, Planetarians built a groundswell by focusing on local reporters, which led to an interview on ABC News and an invitation to the New York Times employee wellness fair. This strategic approach successfully raised awareness and drove traffic for the brand.

Planetarians