Case Study: Pipedrive ranks #1 on Google for sales management with JustReachOut

Pipedrive ranks #1 for a 20,000+ search keyword with JustReachOut

Pipedrive, a sales CRM company, faced the challenge of generating sustainable traffic and leads from their PR efforts. Their Head of Content, Brad Zomick, wanted to move beyond short-lived traffic spikes from press mentions and instead create a compounding source of visibility. He engaged the vendor, JustReachOut, to connect Pipedrive's PR strategy with its content and SEO goals.

JustReachOut's solution was to align PR outreach with SEO by creating a targeted piece of content for the high-volume keyword "sales management." Using the JustReachOut platform to secure guest posts and backlinks from major publications like Inc. and Fast Company, they built authority for Pipedrive's article. As a result, Pipedrive achieved the #1 ranking on Google for that keyword, outranking even Wikipedia and competitors like Salesforce. This single piece of content now consistently generates hundreds of leads every few weeks without ongoing ad spend.

Pipedrive