Case Study: Otis Skincare boosts press visibility with JustReachOut

Otis Skincare lands several press opportunities with JustReachOut

Otis Skincare, a company based in France, faced the challenge of expanding its brand visibility and educating consumers in the English-speaking market beyond its home country. The company's CEO, Sandra Scott-Allen, wanted to transform her men's skincare products into a trusted and well-known brand and sought a PR solution to help achieve this goal. She turned to the vendor JustReachOut for assistance.

JustReachOut provided an Outreach Strategist who executed a multi-pronged PR approach, which included fine-tuning pitches and utilizing the Press Opportunities search feature to find relevant journalist requests. The solution enabled Otis Skincare to consistently land press mentions and features by answering opportunities from journalists seeking specific sources. This provided the company with a sustainable and repeatable PR strategy, resulting in significant visibility for their brand.

Otis Skincare