Case Study: TABS Analytics Builds Media Credibility with JustReachOut

How a long-term PR strategy attracts journalists from WSJ, Forbes, and Bloomberg

TABS Analytics, a US-based market research firm, had a wealth of proprietary industry data but needed help turning it into compelling, pitchable PR content that would interest journalists. The company worked with JustReachOut and its PR outreach services to develop a long-term strategy for sharing insights from its reports on categories like Cosmetics, Baby Care, Household Products, Candy, Grocery, and Alcoholic Beverages.

JustReachOut helped TABS Analytics identify strong news angles, track trending stories, and build relationships with relevant journalists over time. This approach led to placements and quotes in top-tier outlets including The Wall Street Journal, Bloomberg, and Forbes, with results coming over months rather than immediately and turning TABS’s research into repeatable media opportunities.

TABS Analytics

Robert Baldwin

VP of Marketing