Case Study: Grupo Interactivo achieves high-fidelity ecommerce UX redesign with Justinmind

Prototyping and the changing face of ecommerce in the Dominican Republic

Grupo Interactivo, led by UX designer Reymi Castellanos, needed a way to redesign the first online supermarket in the Dominican Republic, AlSuper.do, including its website and mobile app. The team wanted to create a more usable, high-fidelity shopping experience and needed a tool that could handle wireframing, prototyping, and realistic interactions; they chose Justinmind for the job.

Using Justinmind, Grupo Interactivo built interactive prototypes with conditions, login flows, sliding menus, and other behavior-based elements to simulate the real user experience. The result was a faster design process, clearer stakeholder reviews, and detailed documentation for developers, with Reymi reporting significant time savings in design, evaluation, and handoff.

Grupo Interactivo

Reymi Castellanos

Founder