Case Study: Philips achieves faster healthcare concept validation with Justinmind

How Philips is revolutionizing healthcare one concept at a time with Justinmind

Philips Research, led in this case by professor Boris De Ruyter, needed a fast, credible way to turn Ambient Intelligence (AmI) healthcare concepts into testable, user-centered prototypes. The challenge was to demonstrate real functionality — not just visuals — to validate ideas through user testing, share interactive concepts with distributed stakeholders, and meet tight deadlines within a large organization.

Using Justinmind, Boris built interactive prototypes that included data-driven elements (Data Masters), reusable lists and rich interactions, then shared them live with global teams. The tool let him deliver a working concept in two days with support, improving stakeholder buy-in, accelerating validation and handoff to pre-development, and helping Philips advance its healthcare innovation pipeline.

Philips

Boris De Ruyter

Philips