Case Study: EZ-BDC achieves a 70% lead response rate with JustCall

Using JustCall’s automated texting, EZ-BDC is generating a 70% response rate on ad campaigns

EZ-BDC, an outsourced business development center for car dealerships in Canada, needed a solution to help its clients respond to online auto shoppers instantly. Their challenge was to connect with inbound leads faster to stay competitive, which led them to the vendor JustCall for its phone system and SMS texting capabilities.

JustCall provided a cloud-based contact center that integrated seamlessly with EZ-BDC's ActiveCampaign platform. This integration enabled automated SMS messages to be sent to leads within seconds, resulting in a 70% response rate and a measurable increase in business for their clients. The reliability of the JustCall system and its support were also highlighted as key benefits.

EZ-BDC

Scott Stewart

Director of Operations