Case Study: Berkeley Innovation Group achieves a bold new brand identity with JUST Creative

Berkeley Innovation Group unlocks innovation with Just Creative

Berkeley Innovation Group (BIG), an innovation consultancy, had a branding problem where its identity failed to reflect its high-caliber services, causing it to blend in with competitors and struggle to attract its target clients. To address this challenge, BIG hired JUST Creative for a comprehensive brand redefinition, which included repositioning, strategy, and identity design.

JUST Creative conducted a brand audit and workshop to reposition BIG as a thought leader. The solution was a new brand strategy centered on the "Unlock Innovation™" positioning, followed by a complete identity redesign including a new logo, website, and marketing materials. This revitalized brand successfully differentiated BIG in the market by highlighting its agile, human-centered approach.

Berkeley Innovation Group (big)