Case Study: Placemakr cuts contract time in half with Juro

How Placemakr save 50 per cent of time on contracts and enable teams to self-serve using Juro's HubSpot integration

Placemakr, a Washington, D.C.-based hospitality company, needed a faster and more controlled way to manage a growing volume of contracts across different jurisdictions and booking types. Its team was juggling HubSpot, Word, DocuSign, SharePoint, and several templates, which created fragmented workflows, repetitive data entry, and a risk of inconsistent terms.

Juro replaced six systems with one platform and integrated directly with HubSpot so Placemakr could generate contracts from CRM data, consolidate 12 templates into one using rules and conditional logic, and improve downstream visibility. With Juro, Placemakr says it cut contract creation and management time by 50% and can now produce contracts in just a few clicks, while also gaining structured contract data and faster reviews.

Placemakr

Tom Carlton

Associate General Counsel