Case Study: Al Kowthar boosts fragrance recommendations and AOV with Juphy AI

Transforming Fragrance Shopping with Juphy AI

Al Kowthar, a premium fragrance brand, faced the challenge of providing expert, personalized shopping guidance on its Shopify store. Its support team was overwhelmed with complex pre-purchase questions about scent profiles and ingredients, consuming over 7 extra hours weekly and leading to potential delays and missed sales opportunities, especially with its global customer base across different time zones.

Juphy implemented its AI Agent for E-Commerce, which acted as a digital fragrance advisor. The solution provided 24/7 expert-level product guidance and automated customer support. The results were significant: in 60 days, Juphy handled 961 conversations, delivered 791 personalized recommendations, generated $250 in new revenue, and saved 89+ hours of manual work. This led to an 8% increase in average order value and higher conversion rates during off-hours.

Al Kowthar