Case Study: Hamm Design boosts customer engagement and sales with Juphy AI

Transforming Customer Engagement and Sales Hamm Design’s Success with Juphy AI in the Home & Furniture Industry

Hamm Design, a distinguished Turkish furniture brand, faced significant challenges managing a high volume of repetitive customer inquiries via WhatsApp Business. This manual process consumed over 16 hours of their team's time weekly, leading to potential customer dissatisfaction from delayed responses, especially for questions about customization, pricing, and shipping outside of business hours.

By implementing Juphy's AI Agent on their Shopify store, Hamm Design automated customer support. Juphy handled 95% of all inquiries, managing 1,379 conversations and providing 548 personalized product recommendations. The solution saved over 120 hours of manual work, directly generated ₺136,778.95 in sales, increased website engagement by 40%, and boosted the average order value by 9%.

Hamm Design

Kutay Büyükbayram

Head of E-Commerce