Case Study: House of Silk boosts support efficiency and sales with Juphy AI

How House of Silk Enhanced Customer Support with Juphy AI

House of Silk, a luxury lingerie brand, faced challenges with customers struggling to select the right products and sizes, leading to abandoned carts and high return rates. Their support team was also overwhelmed, spending over 17 hours weekly on repetitive inquiries about sizing, customization, and discounts. To address this, they turned to the vendor Juphy and implemented its AI Agent for e-commerce.

The solution from Juphy provided 24/7 multilingual support and automated customer interactions across Shopify, WhatsApp, and Instagram. The implementation handled 5,460 conversations, saved over 540 hours of support time, and generated 172 additional sales, resulting in a 3X return on investment for Juphy’s subscription. It also delivered 1,632 personalized product recommendations and increased the average order value by 13%.

House of Silk

Nilay Kum

Founder