Case Study: Ecualama boosts sales and saves time with Juphy AI

How Ecualama Uses AI to Sell Artisan Fashion Worldwide

Ecualama, an Ecuadorian sustainable fashion brand, faced challenges scaling personalized customer support for their artisan products. Their global Shopify shoppers had detailed questions about materials, style, and care, which consumed over 20 hours of the team's time weekly and led to abandoned carts. Their inability to provide 24/7 expert guidance was a significant barrier to growth.

By implementing Juphy's AI agent for e-commerce, Ecualama gained an always-on digital stylist and educator. The Juphy AI handled inquiries in multiple languages, provided personalized product recommendations, and managed order tracking. This solution generated over $5,100 in direct revenue from AI conversations, saved over 90 hours of manual support time in three months, and increased the average order value by 12%.

Ecualama