Case Study: R80 Rugby boosts sales and support efficiency with Juphy AI

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Preview of the R80 Rugby Case Study

Elevating Rugby E-Commerce R80 Rugby’s Success with Juphy AI

R80 Rugby, a leading supplier of rugby equipment and teamwear in New Zealand, faced challenges in scaling their customer support to meet the complex and varied needs of their diverse clientele. Their team was manually handling intricate product and customization inquiries, which consumed over eight hours weekly and led to slow response times, especially during after-hours traffic spikes. To address this, they turned to the vendor Juphy and implemented its AI Agent for E-commerce on their Shopify store.

By implementing Juphy's AI, R80 Rugby automated customer support and provided personalized product recommendations. The solution delivered 24/7 multilingual assistance, which captured previously untapped revenue. The results were significant: a 7% increase in average order value, a reduction in cart abandonment, and an estimated savings of over 8 hours of support time per week. Juphy's integration enabled R80 Rugby to enhance customer satisfaction and operational efficiency.


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