Case Study: Volkswagen turns surplus materials into lifestyle products with JUNO

Volkswagen reaches thousands of end customers with JUNO

The customer Volkswagen had an internal start-up called zweitwerk, which aimed to repurpose unused automotive components into lifestyle products. Their challenge was to establish this new venture as a sustainable brand and inspire end customers with its products. The vendor JUNO provided comprehensive branding services, including brand strategy and design, to help them achieve this.

JUNO implemented a full brand design system for zweitwerk, which included designing an online store, point-of-sale materials for physical retail locations, and content for social media. As a result, zweitwerk reached thousands of customers through its online shop and appearances at design fairs and high-traffic locations, gaining significant media mention and growing its community.

Volkswagen