Case Study: Abj Architekt:innen strengthens its brand and website with JUNO

Abj Architekt:innen transforms its brand and website with JUNO in a multi-month redesign

abj architekt:innen, a Hamburg-based architecture firm, sought to refine its brand strategy and position itself more clearly as a specialist in education, housing, and special-purpose buildings. Their challenge involved refreshing their entire brand identity and modernizing their outdated website to better attract talent and communicate their vision to clients. They engaged the branding and design agency JUNO for consulting, brand strategy, brand design, and website services.

JUNO implemented a comprehensive solution by first advising the leadership team to refine a shared vision, then renewing the entire abj brand identity. The new website was designed as a central digital touchpoint where visitors can digitally experience the office atmosphere and learn about projects and the people behind them. The solution focused on an intuitive CMS, accessibility, and performance. As a result, JUNO helped make abj significantly more attractive to talent and clearly recognizable to clients, successfully supporting the firm's transformation.

Abj Architekt:innen