Case Study: BK Beauty increases review submissions 34% with Junip

BK Beauty Increases Review Submissions 34%, Conversion Rate 24% After Switching to Junip

BK Beauty, a digital-first beauty brand co-founded by Lisa and Paul Jauregui, faced significant challenges with their previous review platform. It was difficult to manage, lacked integration with their Klaviyo marketing automation, and created a poor experience for customers trying to leave reviews, especially those with photos or videos. This bottleneck was hindering their ability to collect the customer feedback critical to their audience-first business model.

After switching to the Junip review platform, BK Beauty redesigned its review request flows and gained powerful customization and integration tools. This solution made it easy for customers to submit feedback and gave the brand greater control over its collection strategy. The results were impressive: a 34.1% increase in review submissions, a 307.14% increase in photo and video reviews, a 24% boost in conversion rate, and a 30% increase in average order value. Junip enabled BK Beauty to collect over 5,000 reviews and leverage that social proof across its marketing channels.

BK Beauty

Paul Jauregui

Co-Founder