Case Study: Lifesum improves cash flow and supports growth with Juni

Lifesum streamlines growth financing with Juni and supports 65 million users worldwide

Lifesum, a leading global healthy eating app, faced a challenge in managing significant upfront marketing and supplier costs during its peak season, as these expenses often needed to be paid before the corresponding revenues came in. To bridge this cash flow gap and support its growth, Lifesum turned to Juni and implemented its invoice financing service.

Using Juni's flexible invoice financing with terms of up to 120 days, Lifesum gained the ability to scale its marketing campaigns during critical periods without straining its finances. The solution provided real-time visibility into balances and upcoming payments, streamlining day-to-day financial management. This allowed the finance team to focus on long-term growth initiatives, international expansion, and building strategic partnerships, all supported by Juni's frictionless platform and responsive service.

Lifesum