Case Study: ImageCare Radiology achieves 300% more mammogram bookings with Jungle Communications

ImageCare Radiology boosts mammogram bookings 300% with Jungle Communications

ImageCare Radiology, a provider with 22 locations in Northern and Central Jersey, faced the challenge of reaching underserved communities where breast cancer mortality rates were disproportionately high. Their goal, supported by Jungle Communications, was to increase awareness about the importance and availability of free mammograms for women over 40, overcoming barriers like media consumption habits and financial concerns.

Jungle Communications devised a targeted guerrilla marketing campaign centered on the impactful slogan #EverythingElseCanWait. The solution utilized street teams, rolling billboards, and partnerships with popular radio hosts to deliver the message directly within key communities. This strategy, which featured breast cancer survivors as brand ambassadors, resulted in mammogram bookings increasing by 300% over the previous year, far exceeding client expectations.

ImageCare Radiology