Case Study: IT Smart Systems boosts visibility and lead generation with June Communications

IT Smart Systems boosts visibility with June Communications and 141,620 social impressions

IT Smart Systems, a Romanian IT systems integrator, sought to enhance its market visibility and establish thought leadership as an IBM implementation partner. Their challenge was to boost awareness for two specific IBM solutions, watsonx and IBM Data Lineage, among decision-makers in Romania's regulated industries. They partnered with the vendor June Communications to execute an integrated campaign.

June Communications implemented a comprehensive digital communication, marketing, and PR campaign. The solution included creating blog articles, publishing advertorials in business media, producing testimonial videos, and running a structured social media plan with both organic and sponsored posts on LinkedIn and Facebook. This effort successfully positioned the customer as a trusted expert. The results were significant, achieving over 141,000 social media impressions, a reach of 70,500, and more than 6,000 advertorial views.

IT Smart Systems