Case Study: ICEX achieves better sales, sustainability and operational control with Junari

ICEX - Customer Case Study

ICEX, a specialist in refurbishing, repurposing and securely disposing of IT assets, needed a better way to manage data across CRM, marketing and spreadsheets while supporting both their service and e-commerce businesses. The company also wanted stronger reporting, accountability and sustainability visibility as it worked to improve efficiency, profitability and carbon-negative operations. Junari supported ICEX with a tailored digital transformation project, likely centered on CRM and e-commerce consolidation.

Junari delivered the solution through a detailed, phased discovery and agile development process, integrating data into one place and improving visibility across the customer and asset lifecycle. As a result, ICEX can now spend less time compiling spreadsheets and more time prospecting and selling, build more targeted campaigns, and make better decisions with more granular information. Junari also helped ICEX strengthen traceability, reporting, and sustainability goals, while enabling quicker, more measurable marketing results and a more consolidated sales approach.

ICEX