Case Study: J.P. Morgan achieves 54% more monthly logins and automated Workfront onboarding with JumpSeat

JP Morgan has launched a new 400-person marketing organization to better serve their Payments business line

J.P. Morgan launched a new 400-person Payments marketing organization made up of employees from four different business lines, but 80% of the team were new to Workfront and there was no defined user training process. This fragmentation and lack of application knowledge led to low adoption and a CMO mandate to increase overall usage. JumpSeat (used together with Workfront and Workfront Fusion) was engaged to address the onboarding and training gap.

JumpSeat redesigned and automated user onboarding by combining JumpSeat guides with Workfront projects and Workfront Fusion to auto‑create training projects, sync Workfront roles to targeted guides, build a library of role-specific content, and deliver compliance reporting. The JumpSeat solution produced measurable gains: a 54% increase in monthly logins, an 82% increase in Work requests, and a 14% increase in completed tasks, enabling a low‑touch, trackable training process that drove higher Workfront adoption.

J.P. Morgan

Kurt Jones

VP Marketing, Delivery Lead