Case Study: Sega Australia creates London 2012 Olympics game UI concepts with JumpKick

Sega Australia creates London 2012 Olympics UI concepts with JumpKick in 2012

The customer Sega Australia, through their agency Surface Digital, engaged the vendor JumpKick to create menu and user interface design concepts for their London 2012 Olympics video game. The challenge was to design these elements while adhering to the strict London Olympics branding guidelines.

JumpKick explored various creative options, including the use of floating shards and sharp triangular edges, to develop the UI concepts. They delivered a range of mockups, from CGI backdrops to a flat graphic design approach using sporting imagery. The vendor JumpKick provided these 2D and 3D animation services using software including 3DS Max, After Effects, and Photoshop.

Sega Australia