Case Study: Lotus F1 Team elevates its end-of-season party with JumpKick’s live action VFX promo

Lotus F1 Team launches Burn Yard São Paulo event promo with JumpKick in 2013

The customer, Lotus F1 Team, required a high-energy event video for their end-of-season party in Sao Paulo, sponsored by Burn energy drink. Their challenge was to create a video featuring a transforming F1 robot character on a kinetic journey through the city to promote the event. The vendor, JumpKick, was tasked with designing this character and producing the live-action VFX promo.

JumpKick designed the robot character based on initial drawings from artist M-City, ensuring it could also be built as a real-life sculpture. The solution involved 3D animation, motion capture for free-running sequences, and compositing the character into footage filmed in Sao Paulo. The final video, which also included highlights from the season, was successfully played at the VIP-attended event, effectively promoting the Burn Yard party.

Lotus F1 Team