Case Study: Eurosport brings the Australian Open to life with JumpKick’s melting CGI VFX

Eurosport launches a 30-second Australian Open commercial with JumpKick

Eurosport hired JumpKick to create a TV commercial promoting their coverage of the 2015 Australian Open. The challenge was to produce a visually striking 30-second advert that used VFX and melting CGI elements to powerfully showcase the extreme heat players face during the tournament.

JumpKick delivered a solution involving advanced 3D modeling, fluid dynamics simulation in Realflow, and compositing in After Effects to create effects like tennis balls bursting into flames and racquets melting. The resulting commercial ran on British Eurosport throughout the tournament's coverage, and an edited version was also displayed on London Underground cross-track projectors, successfully promoting the event to a wide audience.

Eurosport