Case Study: Association of British Insurers boosts campaign reach with JumpKick talking animal VFX

Association of British Insurers drives 715,180 video views with JumpKick

The Association of British Insurers (ABI) faced the challenge of encouraging young people to engage with pensions without preaching. They hired the London-based agency Third City, who in turn enlisted JumpKick to create a digital campaign featuring visual effects.

JumpKick provided talking animal VFX for a promotional ad, creating and animating 3D mouth models for four different dogs to lip-sync with voice actors. The resulting film was shown across Instagram and Facebook, achieving over 715,000 video views, a reach of 1.4 million, and more than 1.8 million impressions for the campaign.

Association of British Insurers