Case Study: Window Design Group Achieves 40% More Conversions with JumpFly's Google Discovery Ads

Window Design Group boosts conversions 40% with JumpFly

Window Design Group, an LA-based window installation company, faced significant uncertainty after the COVID-19 pandemic forced them to furlough sales staff and remove 75% of their digital advertising budget. The family-run business struggled to plan for the future and needed a way to generate leads effectively during the slowdown. They turned to the vendor JumpFly for a solution utilizing Google Discovery ads.

JumpFly implemented a strategy using Google Discovery ads to drive leads and provide a branding opportunity for Window Design Group. This approach successfully supplemented their other marketing channels. The results were a 40% increase in conversions in Q2 and a cost-per-lead that was 50% stronger than their search campaigns. Due to this success, Window Design Group increased its investment in the JumpFly-managed Discovery campaigns by 130% month-over-month.

Window Design Group