Case Study: WetPlants achieves greater AI search visibility and growth with JumpFly

WetPlants boosts revenue 86.4% with JumpFly

WetPlants, a family-owned online retailer specializing in live aquarium plants, faced the challenge of ensuring their expertise and products were discoverable within new AI-powered search experiences. They partnered with the vendor JumpFly to increase their authority and visibility in this emerging search environment.

JumpFly implemented a content-to-commerce strategy for WetPlants, creating educational blog posts that answered customer questions and linked to relevant products. These blogs were used as landing pages in paid search campaigns to increase visibility in AI Overviews and support AI Max and Performance Max campaigns. This approach by JumpFly expanded the retailer's reach, drove new customer acquisition, and resulted in a 97.7% increase in conversion volume, an 86.4% increase in revenue, and a 35.4% decrease in cost per acquisition.

WetPlants