Case Study: Walk-In Lab achieves higher ROAS and first-time traffic with JumpFly's Performance Max

Walk-In Lab boosts ROAS to 3.0+ with JumpFly

Walk-In Lab, a direct-to-consumer eCommerce site for lab testing, sought to increase site traffic but faced restrictions on key Google Ads audience targeting tools due to healthcare ad policies. Their search campaigns also struggled with specific test types, and a reliable channel, Dynamic Search Ads, was being sunset. JumpFly was tasked with finding a compliant, future-ready solution.

JumpFly implemented a Performance Max campaign, leveraging approved targeting options to safely reach users across Google's networks. The setup excluded a product feed to avoid overlap with existing Shopping campaigns and prioritize search placements. This strategy delivered strong results, with the campaign consistently exceeding its target ROAS and becoming a top driver of new site visitors. JumpFly also used campaign insights to identify over 1,500 search themes, informing further strategic tests.

Walk-In Lab