Case Study: Walk-In Lab achieves a 200% conversion rate increase with JumpFly

Walk-In Lab boosts conversion rate 200% with JumpFly

Walk-In Lab, an e-commerce provider of direct-to-consumer lab testing, faced the challenge of needing their vendor, JumpFly, to shift from granular media execution to a more strategic partnership. The goal was to spend less time on manual optimization.

JumpFly implemented a solution leveraging automated campaigns like Dynamic Search Ads and Smart Bidding, alongside audience targeting with RLSA. They also tactfully used attribution models, starting with rules-based and later switching to data-driven attribution. This strategic shift allowed JumpFly to focus on higher-level initiatives, resulting in a 200% increase in conversion rate and a 149% increase in ROI for RLSA audiences for Walk-In Lab, which continues to see record performance.

Walk-In Lab