Case Study: Virgin Island Sailing increases lead forms and lowers CPA with JumpFly

Virgin Island Sailing boosts lead forms 51% and cuts CPA 32.6% with JumpFly

Virgin Island Sailing, a premier charter brokerage for luxury yacht vacations, partnered with JumpFly to improve the quality of its online leads and lower its cost per acquisition. The challenge was to enhance lead quality without sacrificing the steady volume of leads its business relied on, all while operating with a limited budget.

JumpFly implemented a data-driven, desktop-first paid search strategy. By reallocating spend away from mobile traffic and aggressively prioritizing desktop users, they attracted more qualified prospects. This approach resulted in a 51% increase in lead forms and a 32.6% decrease in cost-per-lead for Virgin Island Sailing, successfully meeting their goal of generating better leads at a more efficient cost.

Virgin Island Sailing