Case Study: Top Business Class increases qualified calls with JumpFly's Facebook call extension ads

Top Business Class increases qualified leads 22% with JumpFly

Top Business Class, a company specializing in privately negotiated business and first class airfares, faced the challenge of needing to significantly increase phone call volumes, as all sales must be completed over the phone. To address this, they partnered with the vendor JumpFly.

JumpFly implemented a strategy using Meta's call extension ads on Facebook, specifically A/B testing them in mobile feeds to drive phone conversions. The results, measured by a Meta conversion lift study, showed a 22% increase in qualified lead volume and a 24% lower cost per incremental qualified lead. JumpFly's solution successfully met the client's core objective of generating more high-quality calls.

Top Business Class