Case Study: The Stationery Studio boosts revenue with JumpFly's automated PMax budget management

The Stationery Studio boosts revenue 49% with JumpFly

The Stationery Studio, a retailer of personalized stationery and custom gifts, faced a challenge with manual budget management for its Google Performance Max campaigns. This process was too slow to react to performance shifts, causing them to miss high-demand opportunities. JumpFly aimed to challenge the conventional wisdom that frequent budget changes hurt performance.

JumpFly implemented a custom, automated budget management system using Google Ads rules. This solution adjusted budgets daily based on performance, with critical guardrails to prevent excessive spend. The results included a 49% year-over-year increase in revenue and a 23% decrease in target ROAS, which was an accepted trade-off for aggressive growth. JumpFly's automation enabled real-time adaptation to demand spikes.

The Stationery Studio