Case Study: Tale of Knives boosts ROAS with JumpFly

Tale of Knives boosts ROAS 40% with JumpFly

Tale of Knives, a premium maker of handcrafted EDC gear, faced growing competition and needed a partner to scale their reach while preserving their brand ethos. They partnered with digital marketing vendor JumpFly to improve their return on ad spend (ROAS) through PPC campaigns.

JumpFly implemented a strategy using Target ROAS bidding, Performance Max campaigns, and audience targeting, supported by the client's own high-quality creative assets. The results were significant, with Tale of Knives achieving a 40.16% increase in ROAS and a 25.19% increase in conversion value year-over-year, while also decreasing their cost per conversion by 13.23%.

Tale of Knives