Case Study: Phoenix Phase Converters achieves record monthly revenue with JumpFly's call tracking and Google Ads optimization

Phoenix Phase Converters boosts conversion value 225% with JumpFly

Phoenix Phase Converters, a provider of industrial phase converters, wanted to improve their Google Ads performance. A key challenge was that a large portion of their ad-driven revenue came from phone sales, which was not being tracked accurately in their ads data. They partnered with the PPC agency JumpFly to find a way to import this offline revenue data into Google Ads for better optimization.

JumpFly implemented a sophisticated call tracking solution. Instead of using static values for calls, they had the client assign a unique estimated revenue value to each call based on the likelihood and expected value of a sale. This data was imported into Google Ads, allowing its bidding algorithms to weigh these conversions appropriately. As a result, October 2024 became the best October in company history, with multiple subsequent months setting revenue records and others seeing year-over-year revenue increases of up to 49.5%. JumpFly helped achieve a 225% increase in conversion value year-over-year.

Phoenix Phase Converters