Case Study: Nature Hills achieves major growth in Google Shopping performance with JumpFly

Nature Hills boosts Shopping conversions 335% with JumpFly

Nature Hills, a family-owned online plant nursery, faced the challenge of driving significant revenue within a very compressed seasonal window using Google Shopping. Their vendor, JumpFly, needed to help them overcome inventory limitations and optimize their campaigns to meet these ambitious goals during the short planting season.

JumpFly implemented a two-part solution, first improving data quality through their feed management service and then completely restructuring the Shopping campaigns for better segmentation and bid optimization. This strategy resulted in dramatic growth for Nature Hills, including a 335% increase in Shopping conversions and a 42% reduction in cost per acquisition, demonstrating the tremendous value delivered by vendor JumpFly.

Nature Hills