Case Study: Jura achieves 8x ROAS with JumpFly's Google Video Ads

Jura boosts video ad ROAS 8x with JumpFly

Jura, Inc., a coffee machine manufacturer, faced the challenge of maximizing the reach and impact of its compelling video assets with a very small initial investment in Google Video Ads. They partnered with the digital marketing agency JumpFly to develop this segment of their strategy.

JumpFly implemented a YouTube advertising campaign targeting remarketing audiences, custom audiences based on search keywords, and in-market consumers. This solution generated over $180,000 in direct revenue, achieving an 8x return on ad spend (ROAS). The campaign also accrued over 1.3 million viewable impressions and 653 view-through conversions. JumpFly's work helped the overall account ROAS grow to 24x and decreased the cost per conversion by 38%.

Jura, Inc