Case Study: Harvard Business Services boosts company formations with JumpFly SEO

Harvard Business Services increases goal completions 22.4% with JumpFly

Harvard Business Services, a company specializing in Delaware business formations, sought to improve conversions for their high-traffic website. They partnered with vendor JumpFly to implement search engine optimization (SEO) services, building upon a successful existing pay-per-click relationship.

JumpFly optimized the site's content and restructured key pages to align with customer search behavior. They specifically enhanced the blog to improve its E.A.T. signals for search engines. This approach resulted in a 42.3% increase in blog visits and a 38.7% rise in new visitors overall. Most importantly, JumpFly's work drove a 58.8% increase in company formations and a 22.4% boost in total goal completions for Harvard Business Services.

Harvard Business Services