Case Study: Harvard Business Services boosts conversions and revenue with JumpFly PPC

Harvard Business Services increases conversions 16% with JumpFly

Harvard Business Services, a company specializing in Delaware LLC and corporation formations, wanted to increase their overall conversion volume while maintaining their target return on ad spend (ROAS), with a special emphasis on new formation conversions. They partnered with the digital marketing vendor JumpFly to address this challenge.

JumpFly implemented several strategic optimizations, including the use of Smart Bidding, Demand Gen campaigns, and Performance Max campaigns across Google and Microsoft Advertising. They also updated ad copy, video assets, and made budget adjustments. As a result, Harvard Business Services saw a 16% increase in conversions, a 104% increase in conversion value, and a 55% improvement in ROAS, alongside a 13% increase in their key new formation conversions.

Harvard Business Services