Case Study: Harvard Business Services achieves 55% more conversions with JumpFly

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Preview of the Harvard Business Services Case Study

Harvard Business Services boosts conversions 55% with JumpFly

Harvard Business Services, a company specializing in business formations, sought to achieve exponential growth and become the industry leader after years of steady progress. They partnered with the digital marketing agency JumpFly to increase customer acquisitions while maintaining advertising efficiency.

JumpFly implemented a full-funnel approach using Google Ads, leveraging intelligent audience engagement and bid automation like Target CPA and Target ROAS. This solution allowed JumpFly to scale advertising spend by 47% while increasing conversions by 55%. Remarketing audiences converted at twice the rate of standard activity, and the use of automated bidding contributed to a 19% decrease in cost-per-acquisition, helping Harvard Business Services achieve its best year ever.


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