Case Study: First American Home Warranty improves lead generation with JumpFly

First American Home Warranty reduces CPA by $19 with JumpFly

First American Home Warranty, a home warranty provider, worked with their vendor JumpFly to improve their lead generation efforts. Their challenge was to achieve a better Cost Per Acquisition (CPA) performance from their existing Google PPC campaigns.

JumpFly implemented a video action campaign using a Target CPA bidding strategy. After increasing the campaign's budget, the campaign's performance became more efficient, exceeding its CPA goals. This solution resulted in a $19 reduction in CPA cost and a 5% increase in the video view rate for First American Home Warranty.

First American Home Warranty