Case Study: Burgex improves lead quality and boosts conversion rates with JumpFly PPC management

Burgex boosts paid search conversion rate 1260% with JumpFly

Burgex, a mining consultancy, partnered with PPC vendor JumpFly to improve the quality of leads generated from their Google Ads campaigns. Their challenge was to achieve healthier lead quality while maintaining their historical lead volume and spend efficiency, a task made more difficult as their conversion action needed to be restructured.

JumpFly's solution was to reimagine the foundational keyword list and implement a simplified conversion action. The teams worked together to build a new, tailored keyword list and phased out legacy campaigns to allow new campaigns time for algorithmic learning. As a result, JumpFly helped Burgex achieve a 1260% increase in conversion rate and a 26% decrease in conversion cost over six months, while consistently improving the quality of leads.

Burgex