Case Study: Boutique Stamps & Gifts boosts ROAS with JumpFly social ad management

Boutique Stamps & Gifts boosts account-wide ROAS 9.8% with JumpFly

Boutique Stamps & Gifts, a family-owned business specializing in personalized rubber stamps, faced a challenge with their Meta advertising. Their video ads were historically underperforming compared to other formats like static images and carousels. They partnered with JumpFly for social ad management to address this issue.

JumpFly developed a unique solution by creating a separate, dedicated campaign exclusively for vertical video ads, targeting a different audience to prevent overlap with their other efforts. This approach allowed Meta's algorithm to optimize the video format effectively. As a result, the customer saw a significant month-over-month lift in return on ad spend (ROAS) for both the new campaign and their overall ad account, including a 10.7% increase in campaign ROAS and a 9.8% increase account-wide.

Boutique Stamps & Gifts