Case Study: Battery Mart achieves 255% increase in conversions with JumpFly

Battery Mart boosts conversions 255% with JumpFly

Battery Mart, a retailer, faced the challenge of improving the efficiency of its paid advertising accounts. The customer wanted to spend less while still driving strong revenue and achieving a better return on ad spend (ROAS) from its Google and Microsoft Ads platforms, so it partnered with the vendor JumpFly for its PPC marketing services.

JumpFly implemented a solution that involved adjusting bids, restructuring budgets, and evaluating advanced Smart Bidding algorithms prior to market volatility. The vendor expanded audiences and utilized Google’s data-driven attribution model. These optimizations resulted in a 255% increase in Google Ads conversion volume and a 191% increase in conversion value, achieving a 7.5x ROAS. The Microsoft Ads account also saw its lowest CPA and highest ROAS in history, putting it on track for its highest monthly revenue ever.

Battery Mart