Case Study: Basket Lady boosts Amazon sales by keeping Google ads active with JumpFly

Basket Lady cuts Amazon sales drop by 37% after pausing Google ads with JumpFly

The Basket Lady, a client of JumpFly, wanted to pause their Google Ads campaigns to focus exclusively on Amazon advertising, believing it was delivering a better return. JumpFly, a digital marketing agency, stressed the importance of a multi-platform strategy.

To demonstrate the value of their approach, JumpFly paused the client's top Google Ads campaign for 11 days. The results showed that Amazon sales fell by over 37% and their Advertising Cost of Sale (ACoS) increased by over 31% compared to the prior average. This test proved to the client that JumpFly's strategy of running ads simultaneously on Google and Amazon is essential for driving sales and maintaining profitability.

Basket Lady