Case Study: American Chairs achieves 81% YoY website revenue growth with JumpFly PPC management

American Chairs boosts website revenue 81% with JumpFly

American Chairs, an online retailer and wholesaler of classic American furniture, faced the challenge of scaling its business for additional growth. Their goal was to expand reach and visibility to drive incremental revenue growth while maintaining return-on-ad-spend (ROAS) efficiency. To address this, they partnered with JumpFly for paid search ads management.

JumpFly implemented a strategy that began with a collaborative review to identify high-value products, considering both online and offline sales. They restructured the primary Performance Max campaign around these products and launched new supplemental campaigns like Demand Gen. This approach successfully increased conversion volume and revenue. As a result, American Chairs saw an 81% increase in year-over-year website revenue growth, a 44% increase in ROAS, and a 17% reduction in cost-per-sale, demonstrating JumpFly's ability to scale with efficiency.

American Chairs