Case Study: AED Market boosts revenue with Bing Shopping and JumpFly

AED Market boosts ROAS to 585% with JumpFly

AED Market, a seller of AEDs and defibrillators, faced the challenge of increasing its return on ad spend while operating with a limited budget in a highly competitive market. The vendor JumpFly was enlisted to help improve performance using Bing Ads Shopping campaigns.

JumpFly implemented a solution that involved optimizing the product data feed and restructuring the Shopping campaigns into brand-specific ad groups for better bidding. They also incorporated remarketing and in-market audiences to enhance targeting. As a result, AED Market's return on ad spend reached 585%, giving them the confidence to increase their budget by over 73% year-over-year. Shopping campaigns now drive 63% of the client's spend and revenue.

AED Market