Case Study: an HVAC lead generation company drives revenue growth with JumpFly PPC

a HVAC lead generation company boosts revenue 38% with JumpFly

The HVAC lead generation company, a service lead generation client, partnered with JumpFly to assess the value of its paid search channel. The challenge was to demonstrate the profitability of the conversions being generated in order to make informed investment decisions and justify increasing the monthly ad spend.

JumpFly collaborated with the client to assign a value to each form fill and phone call, enabling a shift in bidding strategy from driving conversions to focusing on revenue generation. This approach, utilizing ROAS-based bid strategies for paid search, maintained the client's ROAS goal while delivering consecutive revenue growth. As a result, JumpFly helped achieve a 38% increase in revenue and a twofold account-wide ROAS increase.