Case Study: Primitive Skate streamlines IT and remote work with JumpCloud

Primitive Skate Uses JumpCloud to Keep Operations Humming Along During the Pandemic

Primitive Skate, the skateboard and apparel brand founded in Los Angeles in 2008, was growing fast and had more than 120 users to manage with a very small IT team. With no domain, Active Directory, or directory service in place, senior computer systems admin Ricky Jordan was handling user accounts, app logins, and device setup manually, creating a heavy administrative burden.

Primitive Skate implemented JumpCloud’s cloud directory, SSO, MFA, and MDM tools to centralize identity management, automate device enrollment, and streamline access across apps and endpoints. JumpCloud helped the company move everyone remote in two days during COVID, simplified user and device administration, enabled near-zero-touch deployment for nearly 50 Macs, and delivered 100% MFA adoption while reducing help tickets and improving security and compliance.

Primitive Skate

Ricky Jordan

Senior Computer Systems Admin