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Case Study: The Newcastle School evolves into a coeducational brand with JUMP
A Jump Case Study
The Newcastle School
The Newcastle School, a private school, faced the challenge of rebranding as it transitioned from an all-boys institution to a coeducational one. They needed to develop a more inclusive identity while retaining their established recognition and approached the vendor, JUMP, for branding, website design, and campaign management services.
JUMP refined the school's existing crest and branding to be more inclusive and developed a sophisticated new visual direction featuring bold black and white photography. They created a new website with an intuitive user journey and implemented a flexible messaging campaign. The solution successfully communicated that the school was ambitious and open to everyone, resulting in a consistent and engaging new identity that supported the school's continued growth.
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